Instigator of Curiosity :)
Creativity comes out of me the way it comes out of most – sporadic, untamed, and full of potential. I’ve focused my career on giving that potential a purpose, structure, and a chance to grow.
Passion for the Work
UX Design
I am first and foremost and advocate for the user and designing an experience that shows I understand their needs.
UX Research
We can’t design for users until we truly know them. Understanding what they need is often different than what they think they need.
Creative Direction
Design is a mix of art and science, but leading a team with a repeatable process is the way to see fast, impactful results.
Passion for the Soul
Family First
One brilliant wife, two hilarious kids, one energetic puppy, and a surprisingly empathetic fish. This is why we do it :)
Digital Illustration
Mindless doodling has long been one of my hobbies. First with pen and ink, but now more digital. Follow me @thereluctance
Songwriting & Production
I’m a very basic musician, but telling stories with music is something that fills me up and keeps me sane.
Case Studies
The Caregiver’s Caregiver
Helping support the people dedicating their time, energy, and money to care for aging parents and other loved ones
- Brand Design & Development
- IA and User Flows
- User Research
- Detailed Design
- Accessibility
