Instigator of Curiosity :)

Creativity comes out of me the way it comes out of most – sporadic, untamed, and full of potential. I’ve focused my career on giving that potential a purpose, structure, and a chance to grow.

I am first and foremost and advocate for the user and designing an experience that shows I understand their needs.

We can’t design for users until we truly know them. Understanding what they need is often different than what they think they need.

Design is a mix of art and science, but leading a team with a repeatable process is the way to see fast, impactful results.

One brilliant wife, two hilarious kids, one energetic puppy, and a surprisingly empathetic fish. This is why we do it :)

Mindless doodling has long been one of my hobbies. First with pen and ink, but now more digital. Follow me @thereluctance

I’m a very basic musician, but telling stories with music is something that fills me up and keeps me sane.

Case Studies

The Caregiver’s Caregiver

Helping support the people dedicating their time, energy, and money to care for aging parents and other loved ones

  • Brand Design & Development
  • IA and User Flows
  • User Research
  • Detailed Design
  • Accessibility

More Coming Soon!